Hasbro’s Big Shift: Less Action Figures, More Games—Good or Bad for Collectors?
Hasbro has been a giant in the toy industry for what feels like forever. The Hassenfeld Brothers, who founded the company in 1923, built a legacy that collectors and toy fans admire to this day. However, big changes seem to be coming.
Recent reports suggest that Hasbro will be significantly reducing the number of action figures it produces, shifting its focus toward games instead. While they will still own the licenses to many beloved brands, they are expected to grant access to other major companies, such as Funko, Disney, and Paramount, and many other larger companies to create toys under those licenses.
We’ve already seen glimpses of this in previous years, but it looks like Hasbro may be going all in on this strategy now. Even if a product is manufactured by another company, the Hasbro logo will likely still appear somewhere on the box—a sign of their continued involvement.
What Does This Mean for Collectors?
This shift could have a few interesting effects:
✔ More diversity in collectibles – Different companies may bring fresh ideas to classic brands.
✔ Potentially lower production numbers – If fewer figures are made, some items could become more valuable over time.
✔ A new era for licensed toys – We could see Funko, Disney, and others put their unique spin on brands that have long been under Hasbro’s control.
What Do You Think?
Is this a smart move for Hasbro? Will this be good or bad for collectors? Some might worry about quality control or brand consistency, while others may see it as an exciting new chapter in toy collecting.
We’d love to hear your thoughts! Drop a comment below and let us know what you think about Hasbro’s big shift.
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